Windows Phone advertisements pop up at AMC theaters and gives your popcorn bag a makeover

Microsoft's push for Windows Phone has to lead to advertising popping up in a variety of locations; the latest includes your popcorn handbag at AMC Theaters.

The American movie theater chain'due south popcorn bag features a blown up view of Windows Telephone's signature starting time screen with a side caption reading "Meet the only phone with Live Tiles, designed to proceed you lot closer to what matters most." Movie goers can then browse a QR lawmaking to demo Windows Phone on their own device.

The flip side of the pocketbook showcases three Nokia handsets including AT&T'due south Lumia 920, Verizon'south Lumia 820 and T-mobile's Lumia 521. There are no HTC or Samsung phones in sight, so we know Microsoft is choosing to bear witness off its top partner's hardware.

The advertisements for Windows Phone don't cease at the snack bar; displays in the theater urging flick goers to text in for a discounted fountain drink, show off Microsoft's mobile platform.

As Windows Phone took tertiary identify and pushed down Blackberry a notch in global market share, we can assume Redmond's colorful platform is starting to take notice.

Currently 92% of smartphone shipments are Android and iOS devices. Microsoft isn't racing ahead and bravado back its competition, but instead chooses to be a steady racehorse slowly taking over its competitors.

In an interview with Mashable.com, Greg Sullivan, head of Windows Phone marketing, spoke about building upwards the platform's momentum with the general public.

"Information technology takes a lot of energy to outset information technology and get it going and you lot encounter the progress and information technology feels like it'due south very slow progress. Information technology's the tipping betoken; y'all get to critical mass or momentum that'south self-sustaining."

The past few days take shown Microsoft stepping up its advertising and we only expect the trend to go along.

How did you get-go hear about Windows Phone – did yous see an advertizing or stumble upon the platform in another fashion?

Sources: Mashables [ane,2], Cheers to Erzhik for the tip!

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